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Most Addictive Sounds Include Cell Phone Buzz, Nat Geo Theme Song
Elias Arts, a company that focuses on auditory studies, recently partnered with Buyology, Inc. to investigate the addictive power of sound and, in particular, how certain jingles and noises can influence the human brain. According to Fast Company, neuroscience researchers played various sounds for 50 wired volunteers, and then measured the test group's galvanic, pupil and brainwave responses.
The researchers classified the sounds as three different groups: the 10 most addictive "branded" jingles and tones; the 10 most addictive "non-branded" sounds; and an overall combination of both. The branded group definitely includes some ingrained corporate ditties, like the relaxing Intel tones and the uplifting National Geographic tune. But, somehow, people are also attracted to the torturous and over-played jingles of MTV and McDonald's.
The non-branded group includes sounds from both nature and technology, with the buzz of vibrating phones appearing alongside the mouth-watering sound of a sizzling steak. The most significant ranking from the study, though, reveals that humans haven't yet completely become desensitized and narcissistic; as the sweet and innocent chortle of a giggling infant holds the overall number-one spot. [From: Fast Company]
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Comments
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Subscribe to commentsJeff BFeb 23rd 2010 8:25PM
It goes one step further, you can find yourself with phantom cell phone buzz syndrome. Countless are the times I've reached for my phone only to find it was apparently just my leg vibrating.
http://www.mphoneguide.com/