Google Gets Glam With a Makeover From Fashion's Brightest
A good designer can find inspiration in anything. Similarly, a good search engine can be used to find everything.Yet, beware of Google, good readers. While the super-company has conquered all things virtual from e-mail to maps, the world of high fashion is a tough one to master.Teaming up with the CFDA/Vogue Fashion Fund (which basically picks and chooses, based on talent, hype and creativity, what fashion designers we'll be adoring in about four years), Google challenged designers to produce sartorial search engine gear. Young hopefuls, like Patrik Ervell or Sophie Theallet, interpreted Google, creating homepage themes and prints, and then created a garment or accessory infused with The Big G.
Google's three favorites were released last week, and, while the simple search box doesn't exactly scream 'The Devil Wears Prada,' the three creations are actually decently wearable. A tee, by womenswear designer Gary Graham, is a vintage-y shirt with a red Google marker emblazoned on the front. Duo Ohne Titel imbued a cardigan with the Goog's signature primary colors (with a similar scarf for sale), and House of Waris fabricated an antiqued magnifying glass for old-fashioned 'search.'
Replicates of each design are available at the Google store, and it seems that Google has learned at least one thing from the world of high fashion; at $85, the t-shirt is the least expensive of the trio. Besides us here at Switched, we wonder who'll cough up that much coin to walk the line between geek and chic. [From: Huffington Post and Google]
