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Google's Super Bowl Ad Is Sticky Sweet, Makes Us Puke a Little

by Matthew Zuras on February 8, 2010 at 01:35 PM

Despite (or perhaps due to) the fact that Valentine's Day is just around the corner, we find ourselves a bit soured on the idea of love. Can we help but admit that we found Google's Super Bowl commercial last night a bit...saccharine? (Video after the break.) It plays off of every sappy romance trope: American boy meets French girl, falls in love, gets married, babies, etc. And he was able to become a cinematic stereotype all with the help of Google! (We assume that the incorporeal protagonist is indeed male, since gay marriage is still illegal in France.) And, while most of the other Super Bowl ads were fairly lackluster compared to those of years past, this is perhaps the most unoriginal way to sell people on a search engine that basically everyone already uses.

This is the first Super Bowl ad for market leader Google, but, interestingly, the ad is not new. 'Parisian Love' is part of a YouTube series called 'Search Stories,' which has been viewed 1.2 million times since November. That's odd, since the commercial features some ethereal being searching for things. That's what we all do with Google every day, and yet we're not being chased by Parisian paramours. The ad's earnestness somehow comes across as disingenuous. So, go ahead, and call us heartless. We prefer The New Yorker's take on transatlantic love, anyhow. [From: Engadget]


Tags: google, love, paris, romance, super bowl ads, SuperBowlAds, top, youtube

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