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The irony of these commercials (after the jump), of course, is that the retro gender-targeted advertising that Verizon lampoons is simply updated in the second half of the commercial. Mom may not look like she's stepped out of Carole Jackson's 'Color Me Beautiful' book anymore, but her domestic responsibilities and social expectations haven't changed. She's still picking up Timmy from baseball practice and sifting through recipes to cook for the family -- all while Dad is off playing with his macho Droid and doing whatever dudes do. Way to break down cultural norms, Verizon. You've come a long way, baby. [From: Engadget]
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Comments
4
Subscribe to commentsMauriceFeb 5th 2010 4:21PM
Not sure if its the Hair, Eyebrows, or what but the lady in the Ad looks pretty scary
wil2660Feb 5th 2010 5:52PM
They look like they are right out of the eighties.
JenniferFeb 5th 2010 6:37PM
I'm not really sure how "sexist" these ads are. If anything, I think the droid commercails tend to fail men. Most of the men I know, who range from computer nuts to managers and so forth, like their gadgets and toys but are drawn to how they can use them (i.e. - function). Things like merging calendars and accessing Facebook are a few of the smaller functions they would be interested in. The Pre commercials at least convey why you would want to use this phone. The droid fails to give any real reason why anyone would want one. (Especially when compared to the iPhone which most people know how it can be useful and fun)
CoreyRFeb 5th 2010 10:20PM
Destroying "gender roles" has done NOTHING to help our society. While I realize that both men and women have always needed to give alot more thought to the opposite sex (and yes, women do too), there is a lot to be said for the "traditional role model" set up. For one, children raised in the "mom stays home and dad goes to work" environment, are MUCH better off, as any number of studies and simple empirical evidence has shown. Personally, I think we are beginning to move past all of this way misguided "feminazi" crap.