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Pre-Teen Kids Sending Over a Thousand Texts a Month

At the risk of dating ourselves, we'll admit that we didn't get our first cell phones until we could already drive a car. As for text messages, those came even later than did the mobile phone. That's probably why this recent Nielsen report on kids and texting left us with our mouths agape. According to data from about 40,000 mobile phone bills, kids under 12 years old send, on average, 1,146 text messages a month. That translates to about four messages sent for each waking hour. If you bring in teenagers, aged 13 to 17, the numbers jump to 3,146 messages a month, or about 10 messages an hour.

What does all this mean? Well, it means parents might want to consider talking with their kids about their texting habits. But it's also not great news for American cell phone service providers. Why? Well, these kids are sending plenty of text messages, but they're doing it for practically nothing. Looking at the Nielsen data, only a very small percentage of people use the pay-as-you-text method, which costs about $0.20 per message. Instead, they purchase plans that cost $10 or $20 a month and thus lower the cost of sending a message to about $0.01. It's like paying for a magazine subscription at a huge discount in lieu of purchasing each issue at a newsstand. You'll pay a large chunk on the front end, but it saves money in the long term.

Now, we're not old fogeys, and we do send our fair share of texts these days, but what could a kid younger than 12 years old possibly need to say in a text message? "Will u brng a xtra choc chip cookie 2 lunch 2mrw?" [From: Nielsen]

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Tags: cellphone, data, kids, nielsen, research, study, teenagers, texting, top

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