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Eric Clapton Hawking Fender myTouch 3G Android Phone

To some, "Clapton is God." To others, he's mere mortal. To all, he's now a T-Mobile spokesman. According to Engadget, Eric Clapton will soon be coming to living rooms all across America to promote T-Mobile's Fender Limited Edition myTouch 3G phone. The device, slated to launch on January 20th, features a faux wood design and a few extras clearly aimed at the classic rock fan. In addition to the 16GB memory card and the 3.5 mm headphone jack, the specially-issued gadget will also come equipped with several apps for guitar gurus, including a doubleTwist music-syncing application. Fender will also launch its own gift bag of guitar goodies for the phone, running Android 1.6 until the anticipated 2.1 update drops later this year.

The Clapton name may not carry the same cultural weight with young pups that it once did, but for the music fanatic demographic that the product is targeting, he couldn't be a better spokesman. The campaign may even attract more old-timers to the phone; after all, if someone who's ruthlessly waged war on their brain cells for the better part of 40 years can still find their way around T-Mobile's handset, that's about as user friendly as it gets. [From: Fender; via: Engadget]

Tags: eric clapton, EricClapton, top

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