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'I'm With COCO' Campaign Fires Up Facebook Support for Conan O'Brien

by Caleb Johnson on January 14, 2010 at 03:10 PM

If you've missed the recent late-night imbroglio at NBC, you have missed a great deal of comedy, and some tragedy. The shakeup, which involves bumping Conan O'Brien to the midnight time slot, and moving Jay Leno back to his old time slot for half an hour, has been widely panned by the media and the online community alike. So what's the best way to fight back against the suits at NBC? A good old-fashioned social networking campaign should do the trick.

According to Mashable, many Facebook users are changing their profile pictures to an illustration, featuring a stoic O'Brien standing in front of an American flag, that reads "I'm With COCO" at the bottom. The image was created by artist and late-night TV fan Mike Mitchell as a way for others to show their support for the fire-headed comedian. The trend has intensified so much that, according to TMZ, even some "Tonight Show" staffers and other NBC employees have switched their profile pics to the image.

Don't expect TV execs to give O'Brien his old time slot back just because of this. However, some good can happen from it. You can buy an "I'm With COCO" T-shirt or print from Mitchell's site, and part of the proceeds will go toward disaster relief in Haiti. Now, that's comedy with a cause. [From: Mashable]

Tags: conan obrien, facebook, nbc, socialnetworking, tonight show, top, trends, tv, web

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