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BBC Reporter Smashes 'Unbreakable' Cell Phone During CES 2010
During a CES 2010 demonstration, BBC News reporter Dan Simmons called one manufacturer's bluff, and felled its supposed cell of steel. In this hilarious outtake, Sonim CEO Bob Plaschke tells Simmons that he could drop the Sonim XP1 from a 10-story building, leave it under 20 feet of water for 30 minutes, and even hammer a nail with it. "If you find a way to break it, we're going to give you a free phone," Plaschke tells the reporter.
Simmons proceeds to dunk the phone into an aquarium, pulls it out of the water, and the phone's still ringing. Since that didn't kill it, Simmons goes one step further. He smashes the phone, screen first, into the sharp corner of the fish tank. As you might expect, the screen shatters, and Sonim's ridiculous marketing slogan along with it. [From: BBC News]
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Comments
51
Subscribe to commentswhytepohneeJan 12th 2010 6:45PM
lol. I don't have kids but that still was a good one. =P I picture a mob of kids rushing in and then the phone lying there on the ground in pieces
glenncamleyJan 12th 2010 10:35AM
It's amazing how many posts in this forumn, that you can tell are "employees" placed by the company bosting this "unbreakable" claim.
I guess that's why we have these forumn's, though, for people like us to view the demonstrations and decide for themselves if the product is what they claim it is supposed to be and number tow, if it's for us and what we want and need.
POKERjoe48Jan 13th 2010 10:40AM
now what if you use a gun or a fire cracker to see if that will break it and if the gun wont break it then they should make bullet proof vest with all thoose cell phones in it
kcdgeniusJan 12th 2010 11:31AM
I cant decide who is the bigger jerk? The sales guy who claimed the ruggedized phone is 'unbreakable' or the reporter who intentionally smashed it in a way no one would ever do.
The phone was obviously designed to survive ACCIDENTAL damage, not to be rage-proof.
psyops3000Jan 12th 2010 11:37AM
Why is this so incredible? A cell phones most vulnerable part is the screen, if you don"t provide protection form that then you are wasting your time.
JDJan 12th 2010 11:48AM
Hey Sonim designers and Bob Paschke, ever heard of polycarbonate??? An unbreakable cell phone is a great idea. If you had installed a screen cover of polycarbonate over the screen material, it would not have broken, uh, will not break. The problem you may have to solve then is glare, but I'm sure that is solvable with glare resistant material. Work with GE Polymers or Dow's Rohm and Haas division and I'm sure you can fix this!
pst2868Jan 12th 2010 12:38PM
Polycarbonate may not break. But the LCD/touchscreen below the screen will still break. That happened to the screen on my Sony LocationFree LX-11 where the touchscreen was broken with the plycarbonate outer layer intact. The LCD survived the fall as well.
JDJan 12th 2010 11:49AM
OOPS! that's Plaschke
danchetney15Jan 12th 2010 12:02PM
wow thats really cool and i cant believe that so im gonna have to get one...
mintrubble71Jan 12th 2010 12:23PM
The company should have said "unbreakable under the conditions of normal use" (IE: falls, water, stepping on it, etc.). Still seems like a much tougher phone than is the norm.
kcdgeniusJan 12th 2010 12:47PM
I would give the reporter a cell phone made out of nerf foam. When he asks "how do you turn it on?" I would explain to him that people that intentionally smash things on the corner of furnature and fish tanks dont NEED a cell phone.
kcdgeniusJan 12th 2010 12:49PM
Better yet, explain to the reporter this cell phone IS idiot proof, but he is a moron.
povbrianJan 12th 2010 12:52PM
BOTTOM LINE IS ITS ALL JAPANESE JUNK!!
WindyCityJan 12th 2010 12:57PM
HAHAHA...the people who are criticizing the reporter are idiots...the CEO says that it is unbreakble. He said nothing about the screen...In fact he says you can hammer it with a nail. Hitting your phone numorous times on a fish tank IS just as ludicrous as nailing your phone. and maybe that retards husband should get himself a clip for his phone
MikeJan 12th 2010 1:04PM
Use a sapphire crystal over the display like many diving watches and it will even stand up to what the reporter did.
maddie9Jan 12th 2010 1:53PM
my boyfriend broke the bright orange "unbreakable" Boulder phone...he microwaved it- ok
froze it- ok
ran over it with a car- ok
threw it against the wall- it broke
Constsuper01Jan 12th 2010 2:15PM
Thanks for the laugh...I really needed that..hahaha
eapfitzJan 12th 2010 4:50PM
That was priceless! And, I appreciated the owner's handling the damage as well as he did; no excuses. Wish all owners with product glitches were as forthright.
Since I'm never going to take that approach with a phone, I'd buy the product just on the basis of the attitude of Mr. Plaschke.
Why? Recently, my own Nokia N95, slipped an end into a small amount of melted ice at the bottom of a cup. Completely died. And you know the cost of that unit!
Thanks for the smile!
DennisJan 12th 2010 5:01PM
I am the only one on my night shift that doesn't have a cell phone or some other laptop.These are not used for work they are thier personal ones.They waste so much time on these things it's unreal.It seems like they have a phone stuck to thier ear like it grew rhere.
I did have one at one time but decided I could live without it.I hear people complain about how much it costs them for gas to go back and forth to work.Yet some have every feature you can think of for thier cells.They actually pay more for that than gas.
jbjg24mJan 12th 2010 5:05PM
now thats funny as hell !