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FreeAllMusic Promises New Tunes 'Bought' By Watching Ads

When it comes to offering free digital music downloads, some previously antagonistic record labels might soon be singing a different tune. Who can you thank for this good fortune? Hulu -- yes, the free online video service -- or, at least, its advertising model.

According to The New York Times, instead of paying for a song, users of FreeAllMusic.com will be able to download songs for free, so long as they watch a 15- to 30-second advertising spot first. That's the same trade-off Hulu users make. With this new site, though, users can download songs to their Mac or PC, copy them, and then share the music without worrying about breaking any laws. As of now, two unnamed major labels have signed on with the site, which will launch in January. Advertisers that are on board include Coca-Cola, Warner Brothers Television, and Zappos.com.

Okay, so we get free, legal file-sharing (albeit a limited number per month), so what do the record labels and ad companies get? First, labels will get money from downloads that probably would've otherwise been made illegally. Second, ad execs hope this model will strengthen their brands. Users will be able to choose the ads they watch, and will have the option to post what song they downloaded (and what ad accompanied it) on their Facebook feed or Twitter stream.

With money tight, we'll gladly watch ads instead of emptying our wallets, although we would like to see more of our favorite labels. For now, we'll take what we can get, though. After all, downloaders can't be choosers. [From: The New York Times]

Tags: advertising, digitalmusic, download, facebook, free, hulu, music, top, twitter, web

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