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iWallet Stops Bullets, Flouts Grammar

by Matthew Zuras on December 2, 2009 at 09:30 AM

Having just finished a Switched office debate on whether Apple's camel-casing of its products (iPod, iPhone) has completely debased the English language, we stumbled across this piece of cra- amazing paragon of personal technology christened after the camel-case trend: the iWallet.

The wallet itself is rather unremarkable, and the design is exquisitely bad. For starters, it's a hard-shell case made of Kevlar and carbon fiber. Coupled with a "biometric fingerprint reader" (sic, redundant) to curb unauthorized access, and "Bluetooth Technology pairing with select cellular phones as a Theft Deterrent" (also, sic), it'll set you back only $600. Basically, this overpriced, bulletproof block jutting into your butt will sound an alarm if you move it 15 feet from your BlackBerry.

But the video for the iWallet is the real gem. Somehow the maverick production team that put together this advertising spot managed to date the video to about 1987, what with its synth-heavy intro and reverb'd voice-over. And listen to the epic music swell when long-locked iWallet creator Steve Cabouli swears he would never let his wallet be stolen again. As the video begins to fade out, we learn that the $600 Kevlar model is not our only option. There will soon be a cheaper fiberglass version, sure to form-fit your glutes.

A closer look at the iWallet Web site confuses us: are they flouting the camel-case convention or not? The logo is all lowercase, while the text reads "iWallet." Steve Cabouli needs to find a new ad agency, pronto -- without a clear and consistent brand image, how will he reach the pinnacle of the "personal wallet industry"? Other arbitrary capitalization throughout the site eludes us. "Imagine a Product like this"? Well, imagine no longer, because it ships December 11. [From DVICE, via: iWallet]


Tags: BadDesign, camelcase, iwallet, language, top, wallet

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