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Luke Wilson Joins the AT&T and Verizon Ad Fray

by Caleb Johnson on November 19, 2009 at 02:48 PM

In case you haven't noticed, the two major cell phone service providers have spent the past few weeks trying to prove their mettle in a 3G network-wagging contest. It started with Verizon's "There's a Map For That" commercial, which debuted in October and was a direct dig at the iPhone (which just so happens to be carried exclusively by AT&T). The latter company filed a lawsuit against Verizon Wireless, claiming that the commercial led consumers to believe AT&T doesn't offer any wireless service outside a 3G network.

After losing a request for an injunction this week, AT&T decided to fire back with an advertisement of its own. According to Engadget, AT&T's new 30-second spot, which features actor Luke Wilson, makes the Great Smartphone War official (video after the break). In the commercial, Wilson places magnets on a board according to which company offers a certain feature. To no surprise, Wilson and his magnets claim that AT&T kicks Verizon's butt when it comes to the fastest 3G network, and that it has the most popular smartphones as well.

Let's assume that AT&T thought some star power would make people forget about Verizon's witty spot. Well, it didn't. This is an epic fail, folks. If AT&T had to go this route, couldn't it at least have snagged the funny Wilson brother? [From: Engadget]

Tags: 3g, advertising, att, cellphone, droid, fail, feud, iphone, lawsuit, luke wilson, LukeWilson, smartphone, top, verizon

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