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'Power Aware' Power Strip Glows With Your Energy Use

The Power Aware Cord is a power strip in the nude. Rather than visually shielding the complex transfer of energy contained in the cord, the Power Aware Cord glows and pulses in varying rhythms, depending on your energy consumption. As a visual reminder of your electrical use, the Power Aware Cord reminds us to shut off or shut down those energy-sucking appliances that continue to siphon current from our sockets even while dormant.

We love this novelty's eco angle, and the ambient light the cord produces is so pretty. We have only two questions: Don't most people use power strips for devices (like Wi-Fi routers and DVRs) that aren't supposed to be unplugged every time you go to bed? And do the cord's lights actually require more energy than a standard cord? We wonder if that wouldn't defeat the purpose. [From: Static!, via: Unplgged]

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