'This Is Why You're Fat' Twitter Contest Involves... Eating

Created by This is Why You're Fat, the Web site dedicated to all things artery-clogging, the Eat N Tweet Challenge pits contestants in a race against time, each other, and New York City traffic. The ultimate goal for each participant is to be the first to a take photo of him- or herself with each of the six New York street vendors (and their coma-inducing wares) that are involved in the competition.
Throughout the day today, the location of a new vendor will be tweeted by This Is Why You're Fat every 20 minutes. The rest is up to the competitors, who, upon finding the vendor, will respond to the tweet with visual proof. The winner gets a party for 25 friends that will be catered by his or her favorite street vendor. Great, more food. [From: Wall Street Journal]





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