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Are the Free Days of Hulu Ending Soon?

All good things must come to an end. Now, it look like that axiom will soon apply to Hulu, too. According to Broadcasting & Cable, the site could charge for some of its content as soon as 2010. At least, that's what News Corp. Deputy Chairman Chase Carey said at a recent business summit. "I think a free model is a very difficult way to capture the value of our content," he said. "...[Hulu] needs to evolve to have a meaningful subscription model as part of its business."

It's not clear exactly what that model would encompass, and the timetable for change is still vague. But it is clear that advertising revenue just isn't enough to keep the free television service afloat. Don't panic yet, though. As Download Squad reports, it's unlikely that Hulu would charge for all of its content. Instead, look for exclusive programming that costs a few bucks, or a monthly or yearly subscription.

Since we told you about similar plans for the site months ago, this news isn't terribly surprising. However, it is disheartening to know that Hulu, which is actually a better viewing experience than traditional television in our opinion, will soon change. [From: Broadcasting & Cable, via Download Squad]

Tags: advertising, business, hulu, internet, money, subscription, television, top

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