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Kellogg's Lasering Its Logo on Corn Flakes to Protect Against Imitators

by Caleb Johnson on October 14, 2009 at 08:23 AM


There's technology in place to detect counterfeit money, but what about counterfeit breakfast cereal? It might sound like a dumb question, but it's one that Kellogg's is taking very seriously. According to the Daily Mail, the cereal maker used a laser to burn its cursive logo on a limited batch of Corn Flakes that will soon hit store shelves. If this test run is successful, Kellogg's plans to include a number of branded flakes in each box of Corn Flakes, along with other cereals like Frosties, Special K, Crunchy Nut, and Bran Flakes, in an effort to combat imitation cereals.

While the Kellogg's rooster had no comment, lead food technologist Helen Lyons told the Daily Mail, "We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else." (If she really didn't want shoppers to be confused, couldn't she have found a less confusing way of saying that?) And who knew the cereal business was so cutthroat, anyway? We bet that Trix rabbit has something to do with this. He always was up to no good. [From: The Daily Mail]

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Tags: branding, business, cereal, food, kelloggs, laser, logo, top, weird

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