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Kellogg's Lasering Its Logo on Corn Flakes to Protect Against Imitators


There's technology in place to detect counterfeit money, but what about counterfeit breakfast cereal? It might sound like a dumb question, but it's one that Kellogg's is taking very seriously. According to the Daily Mail, the cereal maker used a laser to burn its cursive logo on a limited batch of Corn Flakes that will soon hit store shelves. If this test run is successful, Kellogg's plans to include a number of branded flakes in each box of Corn Flakes, along with other cereals like Frosties, Special K, Crunchy Nut, and Bran Flakes, in an effort to combat imitation cereals.

While the Kellogg's rooster had no comment, lead food technologist Helen Lyons told the Daily Mail, "We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else." (If she really didn't want shoppers to be confused, couldn't she have found a less confusing way of saying that?) And who knew the cereal business was so cutthroat, anyway? We bet that Trix rabbit has something to do with this. He always was up to no good. [From: The Daily Mail]

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Anti-Corporate Protests and Boycotts

Anti-Corporate Protests and Boycotts

    Motrin Ad Pulled Due to Online Protests
    In November of last year, mothers took to the Twitter-streets in protest of a Motrin video advertisement that, they claimed, belittled young mothers. In no time, Johnson and Johnson took down the ad, posting a letter of apology.

    Apple Pulls "You Can't Be Too Thin" Ads
    In 2007, after airing an ill-advised ad campaign for their new line of iMacs that featured the tag line "You Can't Be Too Thin," Apple received innumerable complaints, including one from the Alliance for Eating Disorders Awareness. The ads were promptly pulled.

    Boycotting Sellers Dent eBay's Business
    In February of last year, eBay sellers banded in a boycott after the Web site laid claim to higher commissions on sold goods and eliminated sellers' ability to give negative feedback to buyers. In just one week, eBay's listings dropped by 13 percent.

    Students Stage Virtual Protest on Facebook
    Disturbed by HSBC's suspension of their free overdraft protection, collegiate customers of the bank launched a Facebook protest in 2007. Backed by the National Union of Students, the online protest won out as HSBC decided to maintain the policy.

    Facebook Lactivists Take Protests to the Street Over Breastfeeding Pictures
    Last month, self-described "lactivists" set up shop outside Facebook's headquarters to protest the site's removal of all images containing breastfeeding mothers.

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