Kellogg's Lasering Its Logo on Corn Flakes to Protect Against Imitators

While the Kellogg's rooster had no comment, lead food technologist Helen Lyons told the Daily Mail, "We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else." (If she really didn't want shoppers to be confused, couldn't she have found a less confusing way of saying that?) And who knew the cereal business was so cutthroat, anyway? We bet that Trix rabbit has something to do with this. He always was up to no good. [From: The Daily Mail]
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Reader Comments (Page 1 of 3)
Millerson said 8:41AM on 10-14-2009
This is one of the stupidest things I have ever heard a company doing. It ranks right up there with the "New Coke" mistake. How many customers will they lose who are afraid of eating cereal with a laser tattoo on it? They will be driving customers to buy the OTHER brand that doesn't have their logo on it. Leave it to the stupidity of marketing idiots.
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heymunn said 6:16PM on 10-14-2009
i agree 100% sounds like an anal retentive idea to me. lazering a logo on cereal sure makes me wanna run right out there and buy it................NOT!!!!!!!!
wanda said 7:11PM on 10-14-2009
I agree, it is Stupid. The next thing we hear is the laser is causing cancer..lol...cant eat anything anymore, whats "good" for you , now is "bad) for you.
deruwid9 said 8:48AM on 10-14-2009
And how much will this new technology add to the price of already overpriced Kellogs products? Who gives a d about 'authentic Kellogg's' anyway?
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yoscratch said 9:15AM on 10-14-2009
Actually I think this is not a great idea. Why? Because the lasers will burn the logo into the flake. Generally you are advised to avoid eating burned stuff. For example meat that is charred on the bar-b-que.
Any experts got a comment?.
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Brdbrns3 said 10:47AM on 10-14-2009
I agree. Communist China is destroying our economy through the secret use of counterfeit Corn Flakes. The government must put a stop to this. Hell, I saw a fake corn flakes ad on television. It was G-oood!
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Thomas said 10:51AM on 10-14-2009
Thats all we need - Logo's and Advertising on our foods. This does nothing, other than make our society even worse.
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RAD Moose said 11:13AM on 10-14-2009
Putting your logo on a limited run does not prove that Kellogg's only makes cereal for themselves. It just means that they only are spending the money on their own product. Heck, it doesn't even mean that Kellogg's makes their OWN cereal. =)
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steve willhite said 2:36PM on 10-14-2009
Oh brother.
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r bearfield said 2:44PM on 10-14-2009
laser O S C A R on my weiner please.
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Lotte said 4:27PM on 10-14-2009
OMG! Thank you for the giggle! Wonder if anyone else "got" your pun, and how many thought it meant something else?hehehehee
Pam said 5:22PM on 10-14-2009
Dude! Laser your own weiner!!!
inatent2 said 7:11PM on 10-14-2009
LOL...You're too funny! ;-)
cqdeed said 2:48PM on 10-14-2009
Sounds like a stupid idea to me. But I wonder....Do laser tats drive up the cost??
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Chuck said 2:49PM on 10-14-2009
Sounds extreme to me as I have tasted some of those fake cornflakes and could tell the difference eyes closed. The fake flakes taste like paper.
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mariannehami said 2:51PM on 10-14-2009
How much is this going to raise the price of cereal?
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Gwen said 2:56PM on 10-14-2009
G M O on the box would be better.
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NailbiterHank said 2:58PM on 10-14-2009
All it does is add to the cost of producing the product, an extra cost that we end up paying. Not worth it. I'm more than satisfied with the name, ingredients, nutrition facts, etc. printed on the box.
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ILENE said 3:03PM on 10-14-2009
monogrammed cereal.....what next, fancy expensive bottled water??? oh yeah, never mind.
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Lisa said 3:53PM on 10-14-2009
Well now you can expect the cost of this box of cereal to double. What a stupid thing to do.
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