Switched has a new home! Huffpost Tech.

Click here to visit the new home of Switched!

Hot on HuffPost Tech:

See More Stories
AOL Tech

'Family Guy' Teams With Microsoft for Windows 7 TV Extravaganza

by Caleb Johnson on October 14, 2009 at 05:23 PM

To mixed reviews, Microsoft tried being all fluffy and sweet while advertising its new operating system. Now, it's time for Plan B -- comedy. Enter 'Family Guy' creator Seth MacFarlane and Alex Borstein (a.k.a. Lois Griffin), who agreed to produce a Microsoft-sponsored variety show. The comedy extravaganza/marketing ploy will air November 8th on FOX, a couple weeks after Microsoft releases Windows 7 on October 22nd.

Fortunately, you won't have to sit through annoying commercials, since, as Advertising Age reports, there'll be Windows-branded content throughout the program, which is tentatively titled 'Family Guy Presents: Seth & Alex's Almost Live Comedy Show.' Microsoft is being coy as to just what this integrated material will be, but Gayle Troberman, general manager of consumer engagement and advertising, says, "We'll be evoking the cast of 'Family Guy' in some interesting ways that integrate the product messages."

If you ask us, 'Family Guy' has been heading downhill for a while now, so this might not be the best way for Microsoft to tout Windows 7. Plus, Google already enlisted MacFarlane for help with advertising over a year ago. But come to think of it, Microsoft doesn't exactly have a good advertising track record. [From: Advertising Age]

Tags: advertising, comedy, computer, family guy, FamilyGuy, fox, microsoft, operating system, OperatingSystem, seth macfarlane, SethMacfarlane, windows7

Comments

1

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

HuffPost AOL Social News Most Popular