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Sony Turns Icelandic Village Into Giant Speaker System

by Matthew Zuras on October 11, 2009 at 02:23 PM

Soundville, the latest ad campaign from Sony, is less of a traditional commercial and more of an acoustic art experiment. Juan Cabral of London-based ad firm Fallon transformed the sleepy Icelandic village of Seydisfjordur into quite possibly the world's largest sound system, including, amidst what appear to be hundreds of tweeters (the speaker kind) and woofers, a 20-foot tower of speakers. For three days, nonstop music -- from dance to folk to ambient -- pulsated through the town as Cabral's film crew recorded the residents' reactions. Since the town has a population of only 400 in winter and almost no traffic, Cabral (who also helmed a beautiful Bravia bouncing ball spot) was able "to create a pure sound experience" that powerfully reverberates off the mountains and fjords.

The land of Björk and Sigur Rós (whose concert production company helped with the installation) continues to amaze us with its quirky sound experiments. Be sure to check out the Soundville video after the break, and take special notice of the sheep's expressions as they listen to music composed specifically for them by Cabral's brother Fede. [From: Creativity Online, via PSFK]

Tags: audio, iceland, sony, soundville, speakers, top

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