It's Official: Mac Users Are, Indeed, Cooler
The results reveal that the percentage of computer-owning households with a Mac shot up to 12-percent, a 4-percent increase from 2008. Meanwhile, a remarkable 36-percent of Apple-owning households had an income of over $100,000. Only 21-percent of the entire sample made such bank. Apple users also own, on average, 48 consumer electronic devices, which is double the general average. Finally, the typical Apple user owns more electronics, and more types of electronics, than the norm. A full 63-percent, for instance, reported having an iPod, while only 36-percent of the overall population did so.
This isn't the kind of thing we're taking too seriously, though. Of course, our metric for "hipness" is the number of gadgets a person owns, but that's a measure many would probably contest. And there are also some clear lines of reverse causality. Of course, richer families have more gadgets; that's part of being rich. The fact that most Mac owners have iPods should come as no surprise, either, given the ease of syncing between the company's computers and iDevices.
Perhaps the most interesting nugget, though, is the simple fact that Mac-owning households are wealthier -- a result, perhaps, of Apple's marketing campaign. Ironically, by playing up the whole skinny, t-shirt wearing hipster aesthetic, the company appears to have successfully attracted more affluent consumers -- perhaps those who dress like the stodgy John Hodgman during the day, but yearn for days of their hoodie-draped, Justin Long youth?
Or maybe not. But whatever the reason, it's a pretty compelling finding. So richer, sure. Cooler? We'll let you decide. [From: NPD Group, via Huffington Post]
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Reader Comments (Page 1 of 1)
againsowhat said 5:23PM on 10-06-2009
Of course Mac Owners are richer.
Only the rich people can afford them to begin with.
And those with more money will naturally buy more electrinic and tech devices.
This is not news.
Reply
Sanskrit said 7:00PM on 10-06-2009
It's official: Switched writers are, indeed, biased.
Reply
lkflonewolf said 8:49PM on 10-06-2009
But PCs have more video games for them.
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numerwan said 8:30AM on 10-07-2009
More like Dooshier... Nice job Amar... You are a Doosh... This article sucks... why do i still subscribe to this feed?? lol
Reply
Sanskrit said 10:40AM on 10-07-2009
It's Official: Switched Writers Are, Indeed, Biased
Reply