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WTF? Wisconsin Tourism Federation Changes Name Over Net Slang

WTF Changes Name to TWF? WTF?
Here is the downside of the Internet: you innocently dream something up in the pre-Web era only to have it become the butt of jokes thanks to the emergence of a meme or new slang term.

The Wisconsin Tourism Federation, or WTF, was founded in 1979, long before WTF was universally accepted as an abbreviation for a vulgar expression of surprise and confusion. In July, The WTF found its logo on the 'Your Logo Makes Me Barf' blog, which posts unfortunately designed emblems for companies and organizations. In response, the WTF has changed its logo and name to TFW, or the Tourism Federation of Wisconsin.

The makeover isn't complete yet however. The Web site still sits at WiTourismFederation.org and a Google search still turns up the original name and abbreviation.

We can't help but think that the TFW just gave up some great free publicity. Remember any publicity is good publicity. [From: Language Log Via: BoingBoing and Telegragh]

Tags: tfw, top, tourism federation of wisconsin, TourismFederationOfWisconsin, wisconsin tourism federation, WisconsinTourismFederation, wtf, your logo makes me barf, YourLogoMakesMeBarf

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