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WTF? Wisconsin Tourism Federation Changes Name Over Net Slang
The Wisconsin Tourism Federation, or WTF, was founded in 1979, long before WTF was universally accepted as an abbreviation for a vulgar expression of surprise and confusion. In July, The WTF found its logo on the 'Your Logo Makes Me Barf' blog, which posts unfortunately designed emblems for companies and organizations. In response, the WTF has changed its logo and name to TFW, or the Tourism Federation of Wisconsin.
The makeover isn't complete yet however. The Web site still sits at WiTourismFederation.org and a Google search still turns up the original name and abbreviation.
We can't help but think that the TFW just gave up some great free publicity. Remember any publicity is good publicity. [From: Language Log Via: BoingBoing and Telegragh]
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Comments
13
Subscribe to commentsSteveSep 29th 2009 1:09PM
What the f*ck are they talking about?
Platinum_SkeetSep 29th 2009 3:24PM
They're are gonna have to change it again. I can easily see TFW being misinterpreted later.
EthanSep 29th 2009 7:29PM
Why the face?
WTF's Wrong With You?Oct 1st 2009 3:08AM
How the F old are you? WTF has meant the same thing long before 1979!
You and those idiots in Wisconsin should start a clueless moron's club.
BillOct 3rd 2009 9:32AM
This must be a Wisconsin trait. Green Bay-based health insurer Humana has a
medical provider network called the Point-Of-Service plan.
They can't seem to grasp that calling their own product a POS isn't helpful!!
BobOct 3rd 2009 10:00AM
THESE GUYS ARE IN BIG TROUBLE. I THINK THEY SHOULD GO BACK TO THE DRAWING BOARD. EVEN IF THEY THINK TFW IT LOOKS FUNNY AND I AM SURE SOMEONE WILL COME UP WITH SOME ASSININE SIMILIAR INTERPRETATION. I MEAN WTF IS TAKEN AND FTW IS TAKEN. IT IS JUST A SHORT LEAP FROM THE BIKER SLANG FTW TO TFW. SCRATCH IT ALL AND GO BACK TO THE DRAWING BOARD. IF NOTHING ELSE ITS A TYPO WAITING TO HAPPEN.
Crystal BrassOct 3rd 2009 9:57AM
Perhaps the United Dairy Farmers should change their initials........UDF.
C M NelsonOct 3rd 2009 10:35AM
ONLY PEOPLE WITH DIRTY MOUTH AND MIND WOULD HAVE THOUGHT OF THAT AND I AM SICK OF THE PEOPLE THAT USE THAT WORD. TIME TO GROW UP AND LEARN TO USE THE CORRECT WORDS, IF THAT IS WHAT THEY WANT TO SAY.
WoodyOct 3rd 2009 1:29PM
I'm inclined to agree with you. It isn't dirty to me.
J. Cog FlywheelOct 3rd 2009 10:37AM
Here's one to ponder and has been around for years, Parent Teacher Association......PTA. One can imagine a text message to a guy from a gal....R U UP FR PTA? We might want to change that to The Association of Student Affairs. You think?
bcody1944Oct 3rd 2009 10:48AM
Dang! I liked the original logo. Obviously, WTF has something to do with cheese, and even if one cuts the cheese repeatedly in public, I wouldn't call it vulgar. I think originally WTF meant "whip til foamy." I'm not a big fan of foamy cheese, though. I suppose they could do better.
pnut166Oct 3rd 2009 1:18PM
WTF is wrong with them??? WTF were they thinking ???
MargueriteOct 3rd 2009 12:42PM
people actually go to wisconsin on vacation?