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Users Spending More Time on Facebook Than Google

by Warren Riddle on September 22, 2009 at 07:32 AM


Facebook's astronomical membership numbers continue to rise, reportedly passing the 300 million mark recently. According to Mashable, the time people spend on the site perusing pictures, updating statuses, and stalking exes continues to escalate, as well.

The Nielsen number-crunchers recently conducted a study for the Online Publishers Association that investigated which Web site keeps its viewers captivated for the most hours every month. Facebookers, on average, spend almost 6 hours a month on the site, placing Facebook clearly in the lead. Yahoo!'s 3:14:30 comes in at a distant second. Users spend 1:53:21 per month on Google, a mere one-third of Facebook members' average. Read Write Web attributes the rise in Facebook time to the decline in usage of e-mail and IM services. An increasing number of people now use social networking sites to share content with each other, particularly teens and the iGeneration.

Since people blame Facebook for poor grades and millions of dollars in lost revenue for businesses, hopefully this trend won't lead to an epidemic of unemployed idiots. Maybe, to cut that time down a little, some enterprising teen can construct a robot capable of adding generic status updates and deleting stupid game and quiz invites. [From: Mashable and Read Write Web]

Tags: Facebook, Google, nielsen, nielsen media research, NielsenMediaResearch, social networking, SocialNetworking, statistics, top, Yahoo

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