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CBS News Launches New '@KatieCouric' Web Show

by Terrence O'Brien on September 22, 2009 at 05:23 PM

CBS News Launches New '@KatieCouric' Web ShowTV producers and news outlets have been working hard to figure out how best to leverage this whole social networking thing. So far, most efforts have been rather disappointing. Rick Sanchez kick-started CNN's addiction to Twitter and Facebook, before the network quickly veered into complete self-parody, by replacing reporting with tweeted opinions. Then, last year George Stephanopoulos used the micro-blog to interview John McCain with less than stellar results. Now, CBS and Katie Couric are looking to incorporate these powerful, but often misused, Web resources into a new show called '@KatieCouric.'

Thankfully, despite what the title implies, the show will not feature Katie Couric interviewing news makers via Twitter, or feature Twitter at all. Instead, it will offer viewers live Webcasts of one-on-one interviews, along with the opportunity to engage via Facebook chat. Theoretically, the chat will allow viewers to sound off on topics and pose questions -- though its unclear whether Ms. Couric will absorb the talk into the show. But, as anyone who has ever read comments on a blog could tell you, the 'dialog' will likely devolve into mindless shouting matches that would make even '@Couric's' first guest, Glenn Beck, seem like an insightful and rational commentator.

We'll reserve final judgment until after the show premiers tonight at 7:00 p.m. Eastern time. Thursday, a follow-up discussion will be aired at 2:00 p.m. Both the interview and the follow-up analysis will be broadcast live at CBSnews.com. [From: Mashable]

Tags: cbs, cbs news, CbsNews, facebook, katie couric, KatieCouric, news

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