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Daily E-Mails Keep Dudes Cool (and Spending)

by Leila Brillson on September 21, 2009 at 06:45 AM


Anyone who has ever shopped with a man before (or is a man) knows that the male species' natural tendency is to find something that works, and buy it. No digging, no squabbling, no hitting the sale racks and checking behind clothes bins for fallen gems. Shopping, needless to say, does not bring out the hunting-gathering instinct in males. Instead, it's more of a what-is-in-my-face-works attitude.

Such is the notion behind dude-geared daily e-mail services, a sector of reporting that is growing quickly. Not quite publications, these bite-sized 'newsletters' grace subscribers' inboxes once a day, offering reports of the best and newest restaurants, styles, and activities. Services like Thrillist and UrbanDaddy hit man-friendly topics like hilarious new Web sites or vintage-inspired T-shirts, with sections dedicated to sports, tech, and entertainment. Basically, these newsletters do what a Web site does, but in a more tailored, casual (and man-friendly) format.

While these services' advertising revenue (which comes from links and 'sponsored' shout-outs) are reportedly grabbing money from big mags like GQ, Reuters says the big shots aren't worried. Still, the daily mailers beat the corporate guys in two categories: tone and location. UrbanDaddy has a posh, exclusive tone, while the Thrillist is more conversational. Also, Esquire may have glossy pages, but smaller upstarts like the L.A.-based (and now New York-featured) Rundown.com is entirely local, recommending Los Angeles' tastiest ale houses and best football-watching bars. Rundown founder Richard Brest explains, "Busy men are looking for a trusted source to tell them what's going on around town that's worth their limited free time.

There's no need for mag magnates Conde Nast to panic just yet, but tailored, friendly e-mails to young dudes may just make their shopping, hanging out, and dining decisions a little easier. [From: Reuters]

Tags: daily email, DailyEmail, e-mail, email, guys, men, shopping, top

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