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At this point, free Internet radio stations abound, but one of our perennial favorites has been Pandora.com. (Go on and sign up; you'll see.) Based on an admirably well researched database called The Music Genome Project, Pandora automatically generates a customizable playlist based on whatever song or artist you choose, explaining exactly why each song has been selected in remarkably musical terms. Many a late night at work has been made infinitely more bearable thanks to its intuitive and automatic operation.Now, according to the New York Times's Bits Blog, the radio station is taking an almost unwitting leap from laptops to smartphones. (Pandora now offers apps for Android, iPhone, BlackBerry and Palm Pre.) While each day sees 65,000 music lovers sign up for Pandora's free service, a full 45,000 of them are registering not on their computers, but on their phones.
"I'm beginning to think that our future is going to be more mobile-centric than I had even thought, and sooner," Pandora founder Tim Westergren told Bits. Many of those mobile users, Westergren muses, are running their phones through car stereos and headphones -- returning this radical Web technology to a much more traditional radio context. With mobile listeners clicking on ads twice as frequently as do PC listeners, we'd only imagine that Pandora's mobile integration is just beginning. [From: New York Times]
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