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Suddenly, Earth-Friendly E-Readers Are Everywhere 6



COOL-ER

When the COOL-ER launched in June, it seriously undercut the Kindle on price, coming in at $250 (in contrast to the Kindle 2's $359 launch price). The built in 1-gigabyte (GB) of storage is enough to hold about 750 books (choose from over 300,000 at coolerbooks.com) and is expandable thanks to an SD card slot. What really makes it unique, though, is the variety of bright hues (including turqoise, red, and hot pink) the COOL-ER reader is available in. Our only beef is that it feels a bit flimsy -- especially in comparison with the Sony readers -- and maneuvering around books and text can be clunky.

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