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Last.fm Going HD

by Caleb Johnson on September 11, 2009 at 02:32 PM


In a move that goes against the grain, Last.fm will become more than just a Web property by expanding to the radio airwaves. Starting in four markets (New York, Los Angeles, Chicago and San Francisco), Last.fm will broadcast on CBS HD radio stations. According to paidContent, the broadcasts, set to begin October 5th, will feature music pulled from the online service's user-generated charts. In addition, there will be plenty of live performances and interviews from the New York studios.

There are three ways to listen: click on over to the Last.fm, CBS Radio, or Yahoo Music sites; download an application for your iPhone, BlackBerry (some models, anyway) or iPod touch; or, if you have an HD radio receiver and live in one of the four markets mentioned above, just tune in to the proper frequency.

This move serves a couple different purposes. First, it's part of a push by CBS to make HD radio more popular. Second, it's a way for Last.fm to further its brand in the States. By conservatively starting in just a few major markets, and keeping listeners involved with playlists, CBS and Last.fm just might start a new trend. [From: paidContent]

Tags: cbs, hd radio, hdradio, internet radio, InternetRadio, last.fm, media, radio, top, web

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