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Viewers Beginning to Prefer Web For Video, Finds Study

by Caleb Johnson on September 10, 2009 at 06:34 AM

While people aren't exactly tossing their televisions into the trash, a new survey shows that more viewers are switching them off in favor of their PCs. According to the Los Angeles Times, the nonprofit Conference Board's survey of U.S. homes found that nearly 25-percent watch TV online, which is up from 20-percent just one year ago. This trend might come as a surprise, if we hadn't already noted that more people are watching Hulu, a free online video service, than are tuning in to Time Warner Cable.

Not only is viewer attendance rising, but they're watching diverse programs, too. According to the Times, news shows are the most popular with 43-percent of online viewers tuning in to watch. Next, comedies, sitcoms, and dramas account for about 35-percent of viewers. About 20-percent watch reality shows, and 18-percent sporting events.

These numbers are certainly newsworthy (and will probably raise a few eyebrows), but don't get caught up in them too much. There's another way to look at it; 75-percent of U.S. homes still watch a traditional television. That's a mighty big number. While sites like Hulu will continue to chip away at that stat, it's going to be quite a while before that Mac finds a spot in Joe Six Pack's entertainment center. [From: The Los Angeles Times]

Tags: hulu, mac, online, pc, survey, television, top, trends

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