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Nielsen: More Americans Watching TV While Surfing the Net

by Kaiser Hwang on September 7, 2009 at 01:25 PM


As the Internet has become more accessible and essential to our lives, it's natural that we find ourselves online more than ever -- even when we're watching television. According to a new quarterly report (PDF link) by Nielsen, 57-percent of Americans watch television while surfing the Net at least once a month. (We'll admit, we do this on a daily basis.)

The report also contains some other interesting trends and numbers. One of our favorites notes that 28-percent of respondent's Internet time is spent simultaneously watching TV, while only 3-percent of their TV time is spent simultaneously surfing the Web. Did you get that?

What's most interesting is that the time spent watching videos on any platform (Internet, television, mobile devices) has gone up. Rather than killing traditional television, it seems online videos are actually complementing it. [From: Nielsen (PDF link), via Ars Technica]

Tags: internet, multitasking, nielsen, online video, OnlineVideo, ratings, top, tv

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