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'Splinter Cell' Meets 'Keyboard Cat' (When Good Games Go Viral)
While the rest of you are heading off with your families for a pleasant, pre-fall long weekend, serious game geeks are in Seattle at the Penny Arcade Expo, a video game convention for the die-hard. Premiering today, Ubisoft showed its new ad for 'Splinter Cell: Conviction,' featuring the tough guy protagonist Sam Fisher getting played off by none other than that electronic maestro himself (or herself), Keyboard Cat.
That darn cat makes it everywhere, it seems, and instead of pulling out all the stops to show in-game depth or features, the PAX promo aims for LOLs over substance. Somewhere, Tom Clancy is very, very confused. [From: Joystiq]
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Comments
2
Subscribe to commentsdonwolfaniSep 6th 2009 12:15PM
how about telling us about the game instead of wasting our time saying they made jokes tell us if we even want to play this thing instead of giving us nothing about the game
JonathanSep 16th 2009 6:19PM
Most people are familiar with the Splinter Cell style of gameplay, so rather than making the attraction of new gamers a priority, they are probably more interested in making an ad memorable enough to get the word out that a new entry in the series has arrived.
If the new game had some totally unprecedented gameplay development that left the rest of the series in the dust, I'm sure they'd be making a big deal out of that.