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YouTube to Stream Rental Movies?


DVD sales plummeted in 2008, as some companies, specifically Warner Bros., watched their numbers drop by as much as 24-percent from the previous year. Many analysts attribute the decline to the economy, believing that people are foregoing hefty price tags for films that are freely available, legally or not, on the Web.

The Wall Street Journal is reporting that in an effort to combat declining DVD revenue, several prominent movie studios have approached Google's YouTube with a plan to rent movies through the currently free video-sharing site. Reportedly, Lions Gate, Warner Bros., Sony, and Metro-Goldwyn-Mayer are all investigating the feasibility of charging users to stream new movies, with prices similar to those on-demand television or iTunes.

The significant problem with the deal, though, is that people are already watching free (though illegaly-copied, grainy and split up into segments) movies on YouTube, and no matter how quickly the site pulls them down, someone will inevitably upload another copy. (YouTube does already have a free movie section, but titles like 'Pigs!' and 'The Freakmaker' don't exactly generate much excitement when compared to the quality films found on Hulu.)

While it may seem a little depressing that the once wild, wild Web seems to be steadily changing from an information free-for-all to a pay-for-play, virtual mega mall, someone will always be around to throw a monkey wrench into the gears of technology. You may take our free YouTube, but you'll never take our freedom! (Will we have to pay a royalty for that?) [From: The Wall Street Journal]

Tags: hulu, itunes movie store, ItunesMovieStore, netflix, on-demand, online video, OnlineVideo, top, video rental, VideoRental, YouTube, YouTube movies, YoutubeMovies

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