Microsoft Apologizes for Offensive (and Botched) Photoshop Job

MSNBC is reporting that Microsoft has now apologized for the racially insensitive and incredibly awkward switch (particularly awkward since they didn't alter the color of the man's hand). In a statement, spokesperson Lou Gellos said, "We are looking into the details of this situation. We apologize and are in the process of pulling down the image." Hopefully, even though the Photoshop job is offensive, Microsoft won't pull the ridiculous thing down too soon (check it out after the break). It's inspiring some seriously hilarious commentary. [From: MSNBC]






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Comments
29
Subscribe to commentsChadAug 26th 2009 2:54PM
I'm still laughing from the original post. I wonder how much saving a few $$$ is ultimately going to cost Microsoft?
sepiriothAug 26th 2009 3:21PM
i doubt itll cost them anything but yeah 2 days later its still hilarious
BarbaraAug 26th 2009 8:29PM
Come on now, how stupid do you think we are? They did this for the Poland audience? Yeh, right!! Polish people are not in the last century and don't know what mixed cultures are like; they have many immigrants and others in their country. This was a racist act,and no one wants to own it. Please don't treat Europe as if they are so far behind us...they are, in reality, in front of us in most areas. I lived there for ten years, and am offended that this side of the ocean thinks that side needs to have faces changed around.
richard.walkusAug 26th 2009 9:51PM
Yeh ... they did it for a Polish audience ... read the caption if you can. It's not very likely to see a black person working at the office in Poland. Not a racism ... just a reality. Microsoft should have used entirely different image fitting the market (the ad was prepared for) and there would be no controversy.
RobertAug 26th 2009 9:58PM
Why do you say it's racist, whilst it's clearly discriminating older people as an older man was swapped for a younger man? What does skin colour even have to do with it? Who's the racist here?
Quasimodem.caAug 26th 2009 9:51PM
It looks as though Ray Milland finally got rid of Rosie Grier's head, and no longer known as "The Head With Two Things," or should that be the other way 'round.
RobertAug 26th 2009 9:59PM
I see they swapped an older man for a younger man...
robAug 26th 2009 10:43PM
As funny (and botched) as it is, I don't see anything wrong with it.
We don't have black people in Poland.
Do you think they have white people on ads in let's say India?
This is demographics, not racism.
fjfielderAug 26th 2009 11:08PM
Who in the world goes around looking for stuff like this? Who cares about some stupid ad anyway.
ArthurAug 26th 2009 11:40PM
@ richard.walkus:
Being Polish, I take issue with the characterization of Poland as "racially homogeneous". To this day, there are Jews and Gypsies as well as Africans and Asians living and intermarrying in Poland.
I agree with Barbara above about Europeans being much more racially tolerant. I can recall attending a medical conference in Erlangen (outside of Nuremberg) in 1998 and seeing more interracial couples than I have ever seen in large U.S. cities.
richard.walkusAug 27th 2009 10:47AM
Well ... it's not about race ... it's about marketing and targeting the audience. Again, it's not likely to see a black person, an Asian person, and a white person around the office table as the representatives of Polish national cross section. The last time I read the statistics, ethnicity in Poland is Polish 96.7%, what a surprise, and religion is Roman Catholic 89.8% (about 75% practicing). Yes, as you skillfully pointed out, there are other mini minorities, but that just clouds the true aspect of the issue. As somebody else here pointed out it's about localization of your marketing effort/dollar.
Do you really think Microsoft did a racially motivated decision to "punish" a black person, and get this type PR on the blogs? Do you ...
JasSep 3rd 2009 12:53PM
Please! Your comment is so full of nonsense and you know it. For those of us who know Poland and the US, it sounds like you are on crack.
maishomoAug 27th 2009 12:04AM
Interesting to note that the Asian Model in the advert was not swapped and yet, the Asian population is similar to black population, abeit growing faster... and although the argument of a more racially homogenious market may be a suitable explaination, this goes to show how far poland is to racial recognition and respect, even on corporate levels.
This, maybe should be a good opportunity foreign companies with operations in Poland to bring in more racially diverse senior management, at least we will start seeing real changes on the ground as regarding perception
john DoeAug 27th 2009 1:15AM
Who the F*ck cares? Aren't there starving people in the world?
Sean ChongAug 27th 2009 1:52AM
Anyone realizes that the Asian becomes lighter in color on the Polish ad?
PokieAug 27th 2009 2:00AM
Imagine a world where there is no concept of money. We still grow food, have industries, schools, hospitals, sports, jobs, every facet of modern life and lifestyle but everything is free. Govt would be there to ration food to people. Govt would build beautiful housing for all people of the country free. I think all humans should be born qith equal rights in this world and not inherently born rich or poor. It is money which creates the discrimination and all subsequent evils and problems. Basic need is food - if that is met, what is the need for fighting to earn a living. It is strange even being supposedly the most intelligent species, we produce enuf food to feed our world population but the have created a legacy of rights and entitlement to property of mother earth which is casuing majority of us suffering and living inferior lives than others. Its not right and its high time we demand our rights of equality. Except snakes, I think humans are the only species that are so hapless as to kill one of their own. In an equal world, such scenarios would be rare. Social benefits are innumerable. If we abolish concept of money, then only will we be able to live truly free lives, and not chained at birth by the evil design of predecessors.
tenjewberrymudsAug 27th 2009 8:38AM
Didn't Stalin try that?
Just go back to watching Star Trek and let us in the real world pay your way through life...
jshaun29Aug 27th 2009 11:10AM
Whoever thinks this is a racist act needs to seriously get a life or go off yourself.....
pepemarinoAug 27th 2009 3:26AM
I think that racism is kept alive when we are paying attention to this or that race. I never noticed the color of the skin of Collin Powell, or that Condoleezza Rice was a woman who happens to be black. I only noticed that they are distinguished and accomplished citizens of the United States. My take on this race controversy is: nothing; judge people by their personal values.
DavidAug 27th 2009 4:16AM
I must disagree with Barbara and Arthur. I am an American living in Hungary. Every time I see an advertisement with non-Caucasians, my first thought is that it was not an advertisement made for this market, but for the international market. In a small country like Hungary, it seems as though an advertisement made for the local market resonates differently than one made for the international market and then "localized". Without making a judgment about which is better (I am not a marketing person), it is different, and it is not simply a racial question.