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CBS Video Ad to Appear in Pages of Entertainment Weekly

by Caleb Johnson on August 21, 2009 at 06:32 AM


Boy, digital media sure does know how to rub its success in print media's face. As if sending newspapers and magazines to the grave wasn't enough, video will appear in a nationally-published magazine next month.

According to CNET News, television network CBS, in conjunction with PepsiCo, will run a video advertisement in the September 18th issue of Entertainment Weekly. Only subscribers in New York and Los Angeles will receive copies of EW with the ad insert, which will promote CBS's Monday night programming and Pepsi Max -- a diet drink geared toward men. The 2.7-millimeter, battery-powered video chips come courtesy of Americhip, a Los Angeles company, and can hold about 40 minutes of video. (See above video for a demo of the technology.)

Amazing as the technology is, this ad just sounds like a terrible idea. Why would anyone want to watch crappy video about some TV shows on a tiny screen? Please, CBS, just print an old-fashioned ad and leave video to the Web. After all, this is still a magazine. Until print is officially six-feet-under -- and it could be before the next season of 'Survivor' ends -- glossy color pages are fine by us. [From: CNET News]

Tags: advertising, cbs, entertainment, magazine, pepsi, television, top, video

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