Skip to Content

AOL Tech

Audio/Video

CBS Video Ad to Appear in Pages of Entertainment Weekly


Boy, digital media sure does know how to rub its success in print media's face. As if sending newspapers and magazines to the grave wasn't enough, video will appear in a nationally-published magazine next month.

According to CNET News
, television network CBS, in conjunction with PepsiCo, will run a video advertisement in the September 18th issue of Entertainment Weekly. Only subscribers in New York and Los Angeles will receive copies of EW with the ad insert, which will promote CBS's Monday night programming and Pepsi Max -- a diet drink geared toward men. The 2.7-millimeter, battery-powered video chips come courtesy of Americhip, a Los Angeles company, and can hold about 40 minutes of video. (See above video for a demo of the technology.)

Amazing as the technology is, this ad just sounds like a terrible idea. Why would anyone want to watch crappy video about some TV shows on a tiny screen? Please, CBS, just print an old-fashioned ad and leave video to the Web. After all, this is still a magazine. Until print is officially six-feet-under -- and it could be before the next season of 'Survivor' ends -- glossy color pages are fine by us. [From: CNET News]

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Follow Switched on Twitter

Deals of the Day

Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

Top Product Reviews

Featured Galleries

Nissan Land Glider
Vintage Keyboards
Retro Computer Logos
Vintage Computer Festival
Motorola CLIQ
iPod touch
iTunes 9
Video iPod Nano
The Beatles: Rock Band

 

Switched Desktop

Get the New Switched Desktop

Latest tech news, Switched mail, and more.

AOL Tech Network

Resources