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Conductive Ink Turns Half-Naked Women Into Musical Instruments


As detailed in the above video, the students at the Royal College of Art's Industrial Design Engineering program have devised an ingenious method of generating excitement over their 'Bare' conductive ink creation. In a move certain to attract attention from ordinary folks outside of tech and academic circles, the group decided to paint their special ink on 15 bouncing, high-fiving, scantily clad female dancers in order to create a human synthesizer, or "Humanthesizer."

Collaborating with electronic musician Calvin Harris, the group used the conductive ink to link numerous foam pads (representing various sounds, such as bass, piano, and drums). When the dancers stepped on the pads with painted feet, or touched one another with painted hands, they would complete a "circuit, which triggers a sound." Through "carefully choreographed routines," the painted ladies effectively reproduced Harris's single 'Ready for the Weekend.'

Even though the song is heavily reminiscent of mindless '80s dance-club tripe, the campaign should, at least, successfully interest casual observers. It appears that science is finally realizing what ad agencies have known for a century -- sex sells. [From: Engadget]

Tags: Bare body ink, BareBodyInk, calvin harris, CalvinHarris, conductive ink, ConductiveInk, music, royal college of art, RoyalCollegeOfArt, top, video

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