http://www.switched.com/2009/08/12/seminal-rock-band-spinal-tap-silenced-by-evil-corporation-leg/ Switched Comments for Seminal Rock Band (Spinal Tap) Silenced by Evil Corporation (LEGO) http://www.switched.com/media/feedlogo.gif http://www.switched.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.switched.com/2009/08/12/seminal-rock-band-spinal-tap-silenced-by-evil-corporation-leg/http://www.switched.com/2009/08/12/seminal-rock-band-spinal-tap-silenced-by-evil-corporation-leg/
While it should be noted that the main demographic is young children, as end users, they are NOT the target market.

The target market is people with money, namely adults, or at the very least, people with children (not necessarrily adults).

When was the last time a 7 year old went on ebay and bought a indiana jnes lego figurine for 40 bux?

Way to wuss out Lego. Instead of taking free advertising and milking it and showing that you ENDORSE creativity, youve gone out of your way to come off as a prude company that comes off as worshipping the almighty buck.

How hard would have been to stike a deal, redub some audio, and show off this kids talent, with a tie in to rock band, and spinal tap and see the bigger picture and come off as Cool fresh, and make more money to your base market PLUS a niche market or two?


STOP LISTENING TO WHAT YOUR MARKET RESEARCH TELLS YOU AND LISTEN TO COMMON SENSE, LISTEN TO YOUR CUSTOMERS.

its way cheaper anyway. And you need less sniveling interns.

]]>Aug 12th 2009 11:30AMhttp://www.switched.com/2009/08/12/seminal-rock-band-spinal-tap-silenced-by-evil-corporation-leg/http://www.switched.com/2009/08/12/seminal-rock-band-spinal-tap-silenced-by-evil-corporation-leg/Aug 12th 2009 2:18PM