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YouTube Beauty Guru Debuts Makeup Line

by Kendra Cunningham on August 7, 2009 at 02:38 PM

U.K. Internet darling Lauren Luke, who has become an overnight YouTube sensation for her homemade makeup tutorials, has launched her own line of makeup at Sephora. "By Lauren Luke" premiered earlier this week with a grand opening at the Sephora in Times Square, PSFK reports. Check Lauren getting giddy about the line on her YouTube page.

The 27-year-old single mom got her start by broadcasting easy, how-to tutorials from her bedroom in England, teaching viewers how to recreate hard-to-do looks like Lady GaGa from her 'Paparazzi' music video and fresh, summer glows. Within months, Luke became the U.K.'s most popular YouTube personality, her 'Panacea81' channel (which is exclusively about makeup) having garnered hundreds of thousands of subscribers and millions of views.

Her new line debuted in New York City and features five color palettes with blush, eye shadow, and lip shades in various color genres like Sultry Blues, Vintage Glams, and Classic Smokey. Customers can visit her Web site, ByLaurenLuke.com to access her customary video tutorials for each palette. The line will hit 135 Sephora stores nationwide this September. [From: PSFK]

Tags: beauty, bloggers, lauren luke, LaurenLuke, makeup, sephora, top, video, youtube

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