Al Gore Pushing for .eco Domain Name
Since leaving public office and embarking on a quest to raise the public's awareness of climate change, Al Gore has been a part of an Oscar-winning documentary and received a Nobel Peace Prize. According to Mashable, the former Vice President is now embarking on a campaign with the Sierra Club, Surfrider, and other eco-organizations to make the Net a greener, more environmentally friendly entity.
The Dot Eco organization is appealing to the Internet Corporation for Assigned Names and Numbers to add ".eco" to the short list of "top-level domains (TLDs)" (in layman's terms, the end of a Web address, like ".com" or ".gov"). Fifty-percent of the proceeds from those domain fees would be donated to various environmental causes to increase "funding for research, education, and action," according to director Davis Guggenheim.
Richard Muller, a physics professor at U.C. Berkeley, said the campaign hopes to raise support for "Dot Eco's goal of a cleaner, healthier tomorrow." Having Al Gore spearhead the movement only makes sense given his recent environmental pursuits. And, he did invent the Intranets, after all. [From: Dot Eco and Mashable]