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Apple Asked Microsoft to End 'Laptop Hunter' Ads?

Apple Asked Microsoft to End 'Laptop Hunter' Ads?
When Apple first started throwing punches with its condescending 'I'm a Mac' ads, Microsoft struggled to hit back. The Redmond-based company's initial response was a series of ineffective, touchy-feely 'I'm a PC' spots. After these fell flat, Microsoft came out with the 'Laptop Hunters' series of ads, claiming that PCs offer a better value than Macs. Something about these ads must have struck a chord at Apple, because the company responded directly to the 'Laptop Hunter' series with its own spin on the campaign. But, if Microsoft's Chief Operating Officer Kevin Turner is to be believed, Apple's own retort wasn't enough to dissuade today's value-conscious American consumer.

Speaking at Microsoft's Worldwide Partner Conference, Turner claimed that Apple's legal team had contacted him, stating "you need to stop running those ads, we lowered our prices." Ars technica writes that Turner wondered at first if the call was a joke, but went on to say it, "was the greatest single phone call in...history that I've ever taken in business."

Apple may have cut its prices recently, but the so-called "Apple tax" is still very much a reality. Entry to the cult of Apple will run you $999 for a MacBook. A comparably equipped Dell laptop will set you back $300 less.

If true, the story highlights how effective Microsoft's latest marketing campaign has been. After a few years of Madison Avenue dominance, we're actually kind of enjoying seeing Apple on the defensive. [From: Ars Technica, Via: Engadget]

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