Download the new Switched app for your iPhone

Skip to Content

AOL Tech

Computers

Apple Asked Microsoft to End 'Laptop Hunter' Ads?

Apple Asked Microsoft to End 'Laptop Hunter' Ads?
When Apple first started throwing punches with its condescending 'I'm a Mac' ads, Microsoft struggled to hit back. The Redmond-based company's initial response was a series of ineffective, touchy-feely 'I'm a PC' spots. After these fell flat, Microsoft came out with the 'Laptop Hunters' series of ads, claiming that PCs offer a better value than Macs. Something about these ads must have struck a chord at Apple, because the company responded directly to the 'Laptop Hunter' series with its own spin on the campaign. But, if Microsoft's Chief Operating Officer Kevin Turner is to be believed, Apple's own retort wasn't enough to dissuade today's value-conscious American consumer.

Speaking at Microsoft's Worldwide Partner Conference, Turner claimed that Apple's legal team had contacted him, stating "you need to stop running those ads, we lowered our prices." Ars technica writes that Turner wondered at first if the call was a joke, but went on to say it, "was the greatest single phone call in...history that I've ever taken in business."

Apple may have cut its prices recently, but the so-called "Apple tax" is still very much a reality. Entry to the cult of Apple will run you $999 for a MacBook. A comparably equipped Dell laptop will set you back $300 less.

If true, the story highlights how effective Microsoft's latest marketing campaign has been. After a few years of Madison Avenue dominance, we're actually kind of enjoying seeing Apple on the defensive. [From: Ars Technica, Via: Engadget]

Jobs and Gates, When They Were Young

    Can you recognize Bill Gates in this Microsoft company photo from 1978?

    Gates and Wozniak show off the Apple I in 1976.

    Bill Gates Strikes a Pose for 'Teen Beat' Photospread in 1983...Meow!

    Steve Wozniak, left, and Steve Jobs hard at work at Apple in the early 1980s.

    A dapper Steve Jobs with the groundbreaking Mac Classic computer in the 1980s.

    This famous mugshot shows a young Bill Gates after getting caught for speeding outside Albuquerque, New Mexico in 1977.

Reader Comments (Page 1 of 11)

Follow Switched on Twitter

Deals of the Day

Our Writers

Thomas Houston

Editor-in-chief

RSS Feed

Leila Brillson

Managing Editor

RSS Feed

View more Writers

Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

Top Product Reviews

  • Home Audio Reviews

    9.0 out of 10

    Definitive Technology BPX
    Works great with Dolby Pro Logic and Dolby Digital. Full Review

    8.8 out of 10

    KEF KHT3005 (silver)
    The KEF KHT-3005 is one compact, beautifully designed speaker package with solid aluminum satellites that feature unique driver technology to produce incredible clarity. Meanwhile, the equally astounding dual 10-inch, 250-watt powered subwoofer delivers ultradeep bass. Full Review

    8.8 out of 10

    Aperion Intimus 4T Hybrid SD (cherry)
    Six-piece home theater speaker package with slender towers; compact center and surround speakers; remote controlled subwoofer with adjustable equalization; gorgeous furniture grade real cherry wood or black gloss finishes; 10 year warranty; 30 day in-home trial; free shipping. Full Review

  • Cell Phone Reviews

    8.7 out of 10

    SignalBoost Mobile Professional Amplifier Kit
    The Mobile Professional Amplifier delivers a powerful signal boost to your cell phone. Also, it offers a compact design and easy setup. Full Review

    8.6 out of 10

    Wi-Ex zBoost YX510-PCS-CEL cell phone signal extender
    The Wi-Ex zBoost YX510-PCS-CEL significantly boosts your cell phone reception and is easy to operate. Also, it uses a wireless connection to your phone. Full Review

    8.3 out of 10

    Sanyo SCP-5300 (Sprint)
    Vibrant color display; built-in camera with flash; compatible with Sprint PCS Business Connection software; comes with extended battery; solid call quality. Full Review

  • Digital Camera Reviews

    9.3 out of 10

    Canon EOS 1D Mark III
    Extremely fast, 10-megapixel continuous shooting; very low noise; highly customizable; well-designed body with weather sealing; 3-inch LCD; abundant optional accessories. Full Review

    9.0 out of 10

    Canon EOS-1Ds Mark III
    Very low noise, high quality images; 21.1 megapixels; live view shooting; pro-level build-quality and performance. Full Review

    8.9 out of 10

    Canon EOS 1Ds Mark II (body only)
    Tremendous resolution; professional body; many improvements over original EOS 1Ds; superior handling; optional wireless photo transfer. Full Review

  • Desktop Reviews

    8.9 out of 10

    Velocity Micro Edge Z30 (Intel Core i7)
    Best value among midrange gaming PCs; Velocity Micro's consistently high build quality; compact case makes few sacrifices; second graphics card slot previously uncommon at this price. Full Review

    8.4 out of 10

    Velocity Raptor Signature Edition Gaming PC
    One of the fastest PCs we've tested; a PCI Express RAID card helps media encoding performance; typically immaculate Velocity Micro assembly; strong, three-year warranty. Full Review

Featured Galleries

Lady Gaga at Monster
Lady Gaga at Polaroid
Geneva at Digital Experience
Motorola Backflip: Hands On
Hannspree at CES
Parrot AR.Drone
Chase Jarvis
Nathaniel Mellor
Mario Bros. Wii

 

Switched Desktop

Get the New Switched Desktop

Latest tech news, Switched mail, and more.

AOL Tech Network

Resources

Autoblog

DailyFinance

Download Squad

Engadget

Joystiq

Urlesque

Fanhouse Main

WalletPop

Gadling