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Creepy Bleeding Billboard Warns Drivers About Wet Roads

by Leila Brillson on July 8, 2009 at 06:30 AM


Eerie, extreme advertisements often make for an effective campaign, but New Zealand's new push to keep drivers safe during rainy weather borders on creepy. After a particularly wet season, the local government in Papakura, New Zealand noticed a surge in traffic deaths.

So, naturally, to direct drivers' attention to their driving conditions, the Kiwis put up a billboard that bleeds when it rains. When the skies open up, red liquid gushes out of the boy on the billboard's nose, eyes, and ears. Hopefully the gruesome sign will make a point, not distract eyes from the road.

Oh, and reportedly, since the blood-bath billboard went up, there hasn't been a fatal wreck in the area. [From: Gizmodo, via Buzzfeed]

Tags: ads, advertising, billboard, car, driving, safety, top, weird

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