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NASA's Astronaut Sports Drink Now Available to Earthlings

Gatorade has some competition now. Coolers bearing that famous logo -- green block letters with an orange lightning bolt in the background -- might soon be replaced on the sideline, in the dugout, and on the bench.

On June 11th, NASA began publicly offering its own sports drink, developed almost 20 years ago to save astronauts from muscle fatigue and dehydration. You can buy it online now, and soon the drink will be available in specialty sports stores. MSNBC reports that this concoction of sea salt and sodium citrate, when combined with water, increases endurance by 20-percent more than do water and drinks with carbohydrates. What did the marketing geniuses over at Colorado-based Wellness Brands, Inc., which licensed the drink from NASA, decide to call the product? "The Right Stuff," of course.

It's about time those folks down at the University of Florida, which originally developed Gatorade, were knocked down a notch. Wellness Brands president and CEO David Belaga says The Right Stuff formula doesn't interfere with the body's electrolyte absorption, like other sports drinks, because no sugar or carbohydrates are included in the drink. He also says the drink tastes salty because it has about the same amount of sodium "as a cup of chicken noodle soup." Let's just hope Wellness Brands doesn't use that as one of its new flavors. [From: MSNBC]

Limited-Edition Game Consoles

    Xbox's unveiling of its new, red 'Resident Evil' console is the most recent in a line of limited edition consoles designed to tap in to the "collector" market. While some of the limited edition consoles were released with a specific target audience in mind, others appeal to the sensibilities of all gamers. You can check out some other recent limited edition consoles in the following pages:

    Metal Gear Solid 4 Limited Edition PS3:
    This bundle not only included a gunmetal gray PS3 with matching wireless controller, but also the MGS4: Guns of the Patriot Limited Edition game.

    Nintendo Pokemon DS Lite:
    At the forefront of limited edition sales, Nintendo offered this yellow DS complete with Pikachu etching.

    Guitar Hero: On Tour DS Bundle:
    Nintendo offered fans of this franchise a special silver and black DS featuring a fiery Guitar Hero logo on the cover.

    Lilac PSP:
    It's not difficult to discern the target audience for this console set to be released with the $199 Hannah Montana Entertainment Pack.

    Nintendo Pink Ribbon DS
    Nintendo not only pledged five dollars from every purchase of these $129.99 consoles to the Susan G. Komen for the Cure foundation, but that they would also donate at least $100,000 in total.

    -- Warren Baines

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