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Gaming Magazine Folds, Sends Maxim as Replacement

In a move sure to simultaneously thrill pubescent boys and infuriate female gamers (and moms), subscribers to the canceled magazine Electronic Gaming Monthly (EGM) have instead begun receiving issues of a publication known for its photos of scantily clad women.

After EGM's final issue in January, subscribers received a copy of Maxim with an attached note stating that their remaining subscription balances would be honored with issues of the men's magazine, reports Joystiq.com.

For those uninterested in or offended by Maxim, the magazine's publisher will provide prorated refunds to subscribers who physically reply by mail (Wait, what year is it?).

Perhaps most perplexing (although Maxim's laughable reputation with gamers is perplexing enough) is the fact that Maxim publisher, Alpha Media Group (formerly Dennis Publishing), produces other titles with broader target demographics, like computer magazine PC Pro, for instance.

This swap may have gone unnoticed (by the media, at least) if it were to have happened 10 years ago, but with more and more girls playing games, and manufacturers producing more games for them, it's incredibly difficult not to consider this exclusionary and insensitive. [From: Joystiq.com]

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