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Gaming Magazine Folds, Sends Maxim as Replacement
In a move sure to simultaneously thrill pubescent boys and infuriate female gamers (and moms), subscribers to the canceled magazine Electronic Gaming Monthly (EGM) have instead begun receiving issues of a publication known for its photos of scantily clad women. After EGM's final issue in January, subscribers received a copy of Maxim with an attached note stating that their remaining subscription balances would be honored with issues of the men's magazine, reports Joystiq.com.
For those uninterested in or offended by Maxim, the magazine's publisher will provide prorated refunds to subscribers who physically reply by mail (Wait, what year is it?).
Perhaps most perplexing (although Maxim's laughable reputation with gamers is perplexing enough) is the fact that Maxim publisher, Alpha Media Group (formerly Dennis Publishing), produces other titles with broader target demographics, like computer magazine PC Pro, for instance.
This swap may have gone unnoticed (by the media, at least) if it were to have happened 10 years ago, but with more and more girls playing games, and manufacturers producing more games for them, it's incredibly difficult not to consider this exclusionary and insensitive. [From: Joystiq.com]
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Comments
5
Subscribe to commentsMatthewJun 24th 2009 9:56AM
Dammit... i KNEW i should have gotten my subscription in when i could
...lucky bastards
Guess I'll just have to subscribe directly to maxim now
fielfryanJun 24th 2009 3:24PM
Now that is AWESOME!
npio33Jun 24th 2009 11:09AM
wy..
Mary SpiroJun 24th 2009 3:35PM
Yeah, the switch was a little odd. The gamer at my house was not happy with the substitution and expressed his lack of enthusiasm like a true nerd (ala Toby Radloff). He hasn't bothered to even glance at the mag, even for its photos. I voted to keep Maxim though, because I always thought the writing was pretty smart and the design was fun. And well, I don't mind the girls. They are no match for me. ;)
cindyAug 14th 2009 9:49PM
I personally was very angry with the switch. My children do not look at that type of magazine and when I called Maxim they sent me a partial refund but the check bounced and now I have to pay the fees and wait for them to send another check.