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iPhone Applications More Likely to Be Downloaded on Weekends

by Caleb Johnson on June 9, 2009 at 09:30 AM

More and more folks are using the additional free time that the weekend provides to download new applications for their iPhones, reports Forbes. A recent study by Flurry, a mobile analytics firm, showed that users are 30-percent more likely to download an application on the weekend than they are on a weekday.

The study broke those numbers down further, too. Paid games see a 48-percent increase in downloads on the weekend, while free game downloads increase by 26-percent. Also, paid non-game downloads (like blogging or music applications) rise 36-percent, and free, non-game downloads jump 27-percent.

Flurry's vice president of marketing Peter Farago told Forbes that iPhone applications see these weekend boosts because people have more time to search for and learn about them. Farago also told Forbes that this trend should encourage developers to release iPhone apps early in the week so folks have plenty of time to learn about them before the weekend spending-spree (if $0.99 per app can really amount to such). [From: Forbes, via Textually.org]

Tags: app store, application, AppStore, download, iphone, study

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