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Personal Online Shopping Service Caters to Lazy Men

by Leila Brillson on June 8, 2009 at 07:01 AM



It's no big secret that men hate shopping. The experience is a bit like the Goldilocks tale, except there is no "just right" ending. Enter the style-savvy ladies over at Oregon-based Trunk Club. According to TechCrunch, the company has created a concierge-type service for dudes who just want to sit at home, get a box of clothes delivered, and then have pretty ladies provide honest feedback.

Using Skype, the Internet and her experience as a stylist, Trunk Club CEO Joanna Van Vleck started the Web site for guys who can't stand shopping, but don't quite have the budget or time for a personal shopper, either. After a man (it's men-only) signs up, he explains to a shopper what he wants, what his size is, and what type of budget he is working with. The shopper then picks out a selection of duds -- no minimum is required -- and ships out a box for the customer to try on. He communicates with the shopper via webcam and they decide what he should keep and what he should return, all the shipping costs being included in the membership fees. Then, he pays retail price for whatever he chooses to keep.

The catch? Well, there is someone else shopping for you, so this service might not be ideal for the super-picky. Also, due to the semi-intimate nature of the webcam, the site has potential to lure lonely men who don't want clothes, but only personal contact with interested women (all of the site's shoppers are female). But, for the guy that simply can't be bothered, this might be the perfect way to get rid of those silk-screened Ed Hardy shirts you always wind up wearing, once and for all. [From: TechCrunch.com]

Tags: clothing, men, shopping, skype, style, top, trunk club, TrunkClub, web site, WebSite

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