Polaroid 'Instant' Film Could Be Back, Thanks to Retro-Loving Chemists

Call us old-fashioned, but there's nothing quite like pulling the ol' photo album down from the bookcase and flipping through the past few decades with friends and family. Sure, perusing pics on Facebook is a surefire way to blow a few hours, but, for our money, physical copies still reign. (This probably explains why that digital photo frame we got for Christmas is still gathering dust in storage.) Attempts to recapture Polaroid's instant imaging with digital tech have failed to gain much traction with photo enthusiasts.
Perhaps this love for the analog explains the drive behind a group of primarily Dutch scientists in Germany that are attempting to revive production of the iconic instant film, which was groundbreaking when it came out in 1972. Because Polaroid dismantled its manufacturing efforts, the new team has to recreate the chemicals that allowed the original Polaroid film to develop in just a few seconds. The company abandoned its instant film products last year, forcing devotees of the camera format to stock up on film as production ended.
Florian Kaps, the Austrian investor spearheading the revival effort, hopes to start production of the insta-film later this year. Regarding the market for an analog technology in an increasingly digital world, Kaps told the New York Times, "If everyone runs in one direction, it creates a niche market in the other."
Although Kaps optimistically estimates that there are over a billion Polaroid cameras worldwide, it remains to be seen whether or not analog film fans will pay hard-earned cash for refills. If you're just looking for the retro look without the cost, you can always approximate that cool Polaroid style with free apps and filters available on the Web. [From: NYTimes]





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Comments
35
Subscribe to commentsGeraldine ChandlerMay 29th 2009 12:38PM
I sure hope Polaroid film becomes available again. I have 2 top of the line digital cameras but personally I HATE digital cameras. Just trying to figure out all the "extra" settings, even turning on/off the flash, is a royal pain. Then there's the installing software on the computer, carrying around extra memory cards (or the computer to download them), and either buying a special printer/paper or the pictures look like crap! It's not worth it to me. I like the "old fashioned" point, click, wait a few minutes, see the picture. My old pictures are still great - they haven't faded. Not everything old should be tossed for the new.
pafensterMay 29th 2009 12:47PM
As an employee of POLAROID for many years, I would be thrilled to see instant film back on the market.
It is not intended to be
a replacement for today's digital world. However, it fills a very big void
for specialized professional applications, artists who have a great
"feel" for the film characteristics, and consumers that have great memories of one of the best companies from the 50's-90's.
Go Kaps Go !!!
Paul
cdrmusicMay 29th 2009 2:22PM
I miss the darkroom, a place where it took knowledge & artistry to make a print. Photography was an art. Now it's for who ever can afford photoshop. Bring back black & white, the darkroom & film. Where's the come back of Kodak?
DougMay 29th 2009 5:42PM
Black and white film and darkrooms have not gone away-I should know, I have one in my basement. Ilford makes all the chemicals and paper you could ever want; Kodak, Fuji and Ilford all make several grades and speeds of B&W film, as well as color. If you want to experience the creation of art, which is what you're really longing for, it's still there to be had.
DaveMay 29th 2009 3:18PM
do they have mullets too?
dkyaffeMay 29th 2009 3:39PM
Photography is definitely an art, as was noted before. To me digital just doesn't have the depth and emotional impact that film does, although it's great for certain things. But does anyone remember Marie Coscindas? Her Polaroid photographs were exhibited in the Museum of Modern Art in NY. I think art comes from what you do with the materials you're using, not just from one type of format or another.
blondisme45May 29th 2009 3:46PM
I have a Kodak Pleaser Instant Camera........which I received back in
the 70's for opening a checking account at a local bank close to
where I worked. Do you think if they bring this instant film back
I will be able to use it again? It has a plastic crank on the side
of the camera. But my pictures that I took are still colorful
and in good shape. I was very happy with the results that I
got especially after my daughter was born.
GregMay 30th 2009 12:09PM
I never cared for the quality of the pictures taken with the Polaroid. We used to use them at a Body Shop I worked for once. It was a good way of doing estimates and have the pictures in a folder with the paperwork. Today I much prefer digital. I can see them instantly crisp and clear and can print them whenever I want to. To me it's just the simple novelty of the Polaroid that makes them so popular. If they bring back the Polaroid my Mom can take pics again yay lol.
deena1122May 29th 2009 4:18PM
I receied a Polaroid Spectra for my birthday in 1978. It is still awonderfu camera and I would love to see the film come back again. The pctures you take instantly are neve to be replaced. I am not an electrcal engineer and cannot use many of the new gadgets, being older i even use a pay as u go cell phone..Please come back with the film
ShiMay 29th 2009 5:17PM
I will buy b/c I'm one of those photo enthusiasts who stocked up like mad last year, still have some. But then it's good for what I use it for.
PedrrojunkieMay 29th 2009 5:15PM
pretty sure '72 was the beginning of the stereotypical polaroid film, prior to that you had that peel back style film it was self developing but you couldn't watch it appear magically like you could the later stuff.
ChuckMay 29th 2009 5:33PM
Why return to the stone age of photography for a 60 second disappointment? I'll bet the people that like this stuff are waiting for the old glass plate films to come back. Also its too expensive to have any disappointment at all and over a period of time green pictures in my album don't look very good. If I want an instant picture I'll hire an artist to paint me one. Quality will be much better also.
dickn2000bMay 29th 2009 5:39PM
Call me old fashioned? Not a chance!! I'm nearly 70 years of age and can remember the first Polaroid cameras to hit the market... and they were great, if you didn't mind poor quality snapshots. For that's exactly what they were snapshots... not photographs... not quality pictures... just snapshots. Over the years the quality improved...somewhat, but still not the quality of a mediocre 35 mm camera. We finally have reached the point in our technology where film is obsolete... where a cell phone can take pictures that would make the very best Polaroid snapshot still look like crap. As for hard copies... If that's your heart's desire.. to sit there and rummage through a photo albumn, HAVE AT IT. You can make hard copies of any digital image you possess. You can even copy those crappy Polaroid snapshots and digitally enhance them. Ain't technology wunnerful??
alphama333May 29th 2009 6:15PM
They need to make up their minds. While back I heard they were going to discontinue the film for those cameras. So, My Poloroid has been collecting dust and bought one of those digital cameras. Now, they say the camera itself and it's film coming back? I actually think the film cameras take better photos than the digital. Don't know who'd all agree but, when you put your pictures on the computer, they don't have that digital look.
GrammaMay 31st 2009 2:59PM
My day has been made!!! Being 75 yrs young, I have used your instant camera since it came out. I have hundreds of pics all over my fireplace mantel, (not all at same time) and my camera hung on the knob of glass case in diningroom at all times and at the ready. My kids said why dont you throw that away and I said my diningroom wouldnt look the same. It hangs their today, waiting for film..................Thanks once more for bringing the film back........................Gramma, Calif