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Cartier Sues Apple Over Fake Watch iPhone Apps, Apple Backs Down

Cartier Has Apple Pull a Pair of AppsHigh-end jeweler Cartier garnered itself a bit of (perhaps unwanted) attention this past weekend when it filed a trademark infringement suit regarding a small time iPhone app developer -- Digitopolis Game Studio. The company created a pair of apps, called Fake Watch and Fake Watch Gold Edition, which featured recreations of Cartier's "Tank" watch.

Oddly enough, Cartier didn't sue Digitopolis, but rather, Apple, for allowing the applications into its marketplace. The jewelry maker withdrew its suit after Apple yanked the offending titles Friday afternoon, stating that Cartier's "concerns had been addressed."

Of course, Cartier might do better to spend its time battling guys selling cheap knockoffs on Canal Street, rather than suing Apple over poor renderings on an iPhone. Just a thought. [From: TUAW]

Tags: app store, apple, AppStore, cartier, iphone, iphoneapps, ipod touch, IpodTouch, law suit, LawSuit, lawsuits, luxury, mobile apps, MobileApps, top, trademark

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