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Most Folks Quit Twitter After One Month -- Why?

Why do People Keep Leaving Twitter?
As we wrote last week, most Twitter users quit after the first month. While 70-percent of Facebook and MySpace members are still using the services a month after signing up, only 40 percent stick around at Twitter. The question is why?

For a service that enjoys considerable popularity amongst celebrities and the tech-elite, it's shocking that Twitter can't seem to hold on to customers. Adam Sternbergh of New York Magazine suggests that maybe Twitter just isn't meant for the general public. Sternbergh wonders, "Just what is [Twitter] good for?"

Here's an intriguing answer courtesy of a NY Magazine commenter: Twitter is perfect for "involving your brand in relevant conversations." Your brand? As a writer, politician, celebrity, etc. your name is your brand. And, as Sternbergh notes, these are exactly the types of people who, "think that their every stray thought is publishable poetry."

He may be on to something, but we think it's too soon to tell. What do you think? Is Twitter less a social networking tool and more a marketing tool for the self-absorbed? [From: NYMag.com]

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