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News Outlets Duped by 'World's Oldest Twitterer" PR Stunt

Last week, in the midst of the current Twitter media frenzy (please, please, never let us hear Barbara WaWa or Oprah mention Twitter again), several news outlets glamorized the appearance of the world's oldest Twitterer, 104-year-old Ivy Bean.

According to the UK TechCrunch, the reporters should have done a little more actual reporting. The entire charade appears to have been a publicity stunt orchestrated by the Best Buy tech support service Geek Squad in order to attract attention to its "Silver Surfer's Day," which celebrates seniors on the Web. Supposedly enlisted by Ms. Bean to help her join the social networking scene, the Squad's Martin Dix, and his amazing beard, effused praise, saying "It's brilliant to help someone as inspirational as Ivy." Puke. Her retirement home also seems to have played a role, as it previously helped her set up a Facebook account and posted updates for her so that she could be the "Oldest Person on Facebook."

We're genuinely disappointed in this ruse, as we were really hoping Willard Scott's awesomely incoherent centenarian birthday wishes would follow Ms. Bean's Twitter lead. For now, we'll just have to make do with Courtney Love's raving tweets and their disjointed hilarity. [From: The Telegraph and TechCrunch]

Tags: geeksquad, microblogging, prstunts, stunts, top, twitter



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