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Jerry Bruckheimer and MTV Officially Making Games

by Evan Shamoon on May 13, 2009 at 06:05 AM



It has happened before and it will undoubtedly happen again: the movie suits are trying to figure out the whole "video game" thing. This time, it's mega-producer Jerry Bruckheimer ('Gone in 60 Seconds,' 'The Rock') who's giving it a try. Bruckheimer and MTV have just announced a new joint venture, Jerry Bruckheimer Games, following 17 months of rumors and speculation (apparently, it took that long to come up with the name).

Execs were plucked from top game publishers around the biz; Jim Veevaert, who served as executive producer at Microsoft on a little game called 'Halo 3,' will be the company's president of production. Jay Cohen, who recently left his position as North American VP of publishing at Ubisoft, will be serving as president of development.

No word yet on other hirings, and, more importantly, not a peep about what types of games the company will be developing. The press release suggests that the studio is aiming to create original gaming franchises that "convey and reflect the high standards of entertainment value set by Jerry Bruckheimer." What, like 'Con Air' or 'National Treasure?' The gaming world is on pins and needles, Mr. Bruckheimer... [From: Joystiq]

Tags: breaking news, BreakingNews, business, hollywood, jerry bruckheimer, JerryBruckheimer, mtv, top

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