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MTV is hopping on the Twitter bandwagon, and will soon be relying upon the microblogging service as an integral part of what the cable network is billing as the spiritual successor to 'Total Request Live' (TRL). 'The Alexa Chung Show' will be broadcast live during the all-important after-school time slot and will feature many of the same ingredients as TRL -- fan interaction, live performances, and celebrity guests -- but all updated for the social networking age.
Model and TV host Alexa Chung, a celebrity in the U.K., but a relative unknown in the U.S., will host the show and field fans' feedback via Twitter, Facebook, and an application developed specifically for the show called 'RockYou,' which will let users share and upload viral videos that may then be aired on the program, itself.
TRL featured plenty of audience interaction; viewers were encouraged to send in messages and questions for guests, and were asked to vote in order to determine what videos would be played. But 'The Alexa Chung Show' takes that theme of interaction a step further by not only adopting popular social networking tools, but also by being accessible even when off the air.
According to TechCrunch, MTV's number of viewers has decreased by 18-percent over the past three months. Using Twitter and Facebook to respond to fans 24-hours-a-day and seven-days-a-week may finally put the former music video channel back in the good graces of young viewers. [From: TechCrunch and Buzz Newsroom]
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Subscribe to commentsthevoice@voicedup.comMay 4th 2009 4:46PM
This will certainly reshape the landscape of social web sites. This is the first time a social networking site will share ad revenues generated from the broadcast of the show with a major content provider instead of just receiving exposure for the site. This venture will certainly lead to other social web sites to demand the same content sharing deal from large corporations looking to take advantage of the new up and coming social networking sites. Left out of this equation is Myspace. It will be interesting to see how NewsCorps Rupert Murdoch markets the second largest social web site with its 130 million members worldwide.